Call for Proposals – Selection of a Communication Company for the National Communication Campaign on Energy Efficiency for Rural Moldova

TERMS OF REFERENCE (TOR)

TITLE: National Communication Campaign on Energy Efficiency for Rural Moldova

PROJECT: MĂ IMPLIC (Phase 2) –  Water & Energy Efficiency Component

CONTRACTING AUTHORITY: Skat Consulting (on behalf of the Swiss Agency for Development and Cooperation – SDC)

IMPLEMENTATION PERIOD: Approx. 7 months (September 2025 to March 2026)

BUDGET:   40.000-60.000 EUR (excluding VAT)

To implement a national communication campaign focused on rural households in Moldova to promote the adoption of energy-efficient behaviours and practices. The campaign will adapt and disseminate existing knowledge products from the previous EnEff project phase and lessons learned, and develop a limited number of new products (particularly videos), using targeted, seasonal messaging.

The objective of the “Water & Energy Efficiency” component of the MĂ IMPLIC Project is to support rural communities in the Republic of Moldova by improving access to water and increasing energy efficiency in public buildings and rural households.

The current phase focuses on the national-level dissemination of knowledge products to rural populations, building on materials developed in the previous phase, with the aim of raising awareness and promoting behavioural changes related to household energy efficiency.

This ToR aligns with the official project description and reflects the campaign’s role as the main information dissemination activity, requiring close coordination with CNED, the Ministry of Energy, and other local institutions.

Selection of a specialized communication company to deliver the following services:

• Design and implement a 3-month communication campaign (Nov 2025 – Jan 2026);
• Re-use and lightly adapt existing Energy Efficiency materials (flyers, posters, booklets, videos);
• Produce 3 new long-form videos (4–5 minutes each), and create 6 short-cut clips (reels) from these videos;
• Ensure technical accuracy of all content (through in-house or subcontracted experts);
• Utilize Facebook, YouTube, and Google ;
• Manage logistics, content production, ad placements, and partner coordination.

Detailed information regarding the key deliverables, implementation notes, budget structure, eligibility criteria, documentation and award criteria, plus additional information, should be consulted at the following link -  Call for Proposals – Selection of a Communication Company for the National Communication Campaign on Energy Efficiency for Rural Moldova – Ma-implic

The complete dossier, written in English, will be sent by 4 September 2025 to the e-mail address: tender@int.skat.ch, with the subject line:  “National Communication Campaign on Energy Efficiency for Rural Moldova“. Any requests for clarification shall be sent to the same email address by 24 August, 2025.

• Proiectul "Mă Implic, Faza 2" contractează o companie de comunicare pentru prestarea serviciilor de mentorat în comunicare publică pentru autoritățile publice locale (APL)